Lindab’s vision is to be “The preferred partner for building professionals in our core products Europewide"
Lindab presented its revised strategy for the next 3 to 5 years at the Capital Markets Day on 14 June 2010. The strategy supports the vision “The preferred partner for building professionals in Lindab's core products Europewide” and is summarised below:
Lindab will focus its efforts and investments in the most profitable segments and within the segments with the largest growth potential. The approach will be differentiated market by market based on strengths.
KEY FOCUS AREAS:
Ventilation business area: The Ventilation business area will have a clearer
organisational distinction between manufacturing and distribution. The leading product group of duct fittings has top priority along with the streamlining and strengthening of distribution channels. A number of initiatives are being implemented within the Comfort product division in order to grow the business and increase profitability.
Building Components business area: The Building Components business area’s
market initiatives are being directed at two distinct segments: residential and non-residential construction. Initiatives will mainly be carried out for roof drainage and the complementary product group of profiled roofing. Growth is
expected to come mainly from the residential segment, while efforts within non-residential construction will primarily be made in existing core markets.
Building Systems business area: The focus of the Building Systems business
area will be on large industrial buildings, with regard to both the streamlining of production and marketing. This will particularly apply to Eastern Europe and Russia, where demand for these types of buildings is considered to be stronger than in other regions in the coming years. In parallel with expansion of the network of builder-dealers there will be a focus on direct sales, mainly in the Russian market.
Common for the business area strategies is that growth will be supplemented by acquisitions to further reinforce competitiveness.